dm Mixed Reality
Mixed Reality Campaign — dm-drogerie markt
A mixed-reality series for dm-drogerie markt — CGI meeting real people, built as fake out-of-home. We ran it twice: first a summer edition for dm's own brands, then a Christmas follow-up in the same format.
Summer
The summer series put dm’s own brands in front of a scrolling audience through fake out-of-home. One idea ran through every concept: live actors interacting with CGI in a single take.
A girl leaping between lipsticks. A man inflating a giant tube of sunscreen. Two people squeezing dish soap. The point of the format is you can’t tell which half is real.
10+ million organic reach · 128,000 organic interactions.
Winter
The Christmas follow-up took the same format into winter: same fake out-of-home, same CGI meeting real people, now tuned for a holiday feed.
Winter light, winter materials, winter timing — the idea stays, the environment is what changes.
Summer
Winter
Credits
- Client
- DODO Marketing GmbH
- Brand
- dm-drogerie markt
- Production
- rendersnek.
Concrete Content
Christian Kremser - Concept
- DODO Marketing GmbH
- VFX
- rendersnek.
- SFX
- Lucis Sound