Purina Felix Livingroom
3D Billboard & Mixed Reality Showreel — Purina Nestlé
For our client Purina Felix, we brought the brand's beloved black-and-white cat off the screen — and into the streets in full 3D. The campaign launched around the sold-out Robbie Williams concert at Ernst-Happel-Stadion, right in the heart of Vienna's Prater.
The biggest technical challenge was translating Felix from his 2D TV look into a 3D model that reads on a billboard as confidently as on broadcast. Two different design languages — every detail retested until it landed.
Filming at the Prater ran in short windows between constant foot traffic. A reminder of how much the screen is worth.
From Vienna we then adapted the full animation for Warsaw with local details, and rolled the campaign out across Germany — Munich’s Stachus, the HYGH network in Berlin, and The Whale in Hamburg’s Hauptbahnhof. One character, five cities.
Germany
Credits
- Brand
- PURINA
- Client
- Nestlé Austria
Nestlé Poland
Nestlé Germany - Production
- Film&Farbe
rendersnek - Concept
- rendersnek
- CGI
- rendersnek
- VFX
- rendersnek
- Music
- Robbie Williams